Still Six Lives Launch Film

Campaign launch film for the Still Six Lives foundation.

The Still Six Lives campaign was developed to help reduce the risk of stillbirth through education around three proven behaviour tactics: stop smoking and avoid cigarette smoke, sleep on your side after 28 weeks, and see your health care professional if your babies movements change.

Leading with a strong 30 second TV spot (above), the campaign also features supporting 15s executions for social media targeting each of the key messages from the broader Still Six Lives campaign.

Agency:
Icon

Director:
Thomas Hyland

Producer:
Raylene O'Hare

Cinematographer:
Marcus Cropp

1st AC: Rod Th'ng
Gaffer: Alex Wilson
Editor: Thomas Hyland
Colourist: Nicholas Hower
Sound Mix: Production Alley
Casting: Highway Casting