Campaign launch film for the Still Six Lives foundation.
The Still Six Lives campaign was developed to help reduce the risk of stillbirth through education around three proven behaviour tactics: stop smoking and avoid cigarette smoke, sleep on your side after 28 weeks, and see your health care professional if your babies movements change.
Leading with a strong 30 second TV spot (above), the campaign also features supporting 15s executions for social media targeting each of the key messages from the broader Still Six Lives campaign.
Agency:
Icon
Director:
Thomas Hyland
Producer:
Raylene O'Hare
Cinematographer:
Marcus Cropp
1st AC: Rod Th'ng
Gaffer: Alex Wilson
Editor: Thomas Hyland
Colourist: Nicholas Hower
Sound Mix: Production Alley
Casting: Highway Casting