Better Minds

The aim of this four-part series was to create awareness and encourage members to use the Medibank mental health phone support line.

The key element to making this a successful campaign was connection and authenticity. By speaking to real support staff, we pinpointed the barriers that stopped people from reaching out for mental health support. By using a simple in-studio interview style, we created a series that demystifies the mental health phone support service and lets the viewer know that no problem is too small to ask for help.

Agency:
Medibank

Director:
Mark Welker

Producer:
Raylene O'Hare

Cinematographer:
Alice Stephens

1st AC: Agatha Lee
Gaffer: Hannah Palmer
Sound: Lynne Butler
H&MU: Margo Orsatti
Colourist: Ted Deacey
Photographer: Kit Haselden