What is Real Wellbeing?

Six-part animated series to explore and explain the five domains of Australian Unity's Real Wellbeing brand platform.

For this series we explored techniques to increase engagement and comprehension by pairing explanation with true to life human experience. We asked Australian Unity members to tell us what Real Wellbeing meant to them, and then recount an experience that helped define it.

Each story is supported by a scripted narration that guides viewers through the relevant research and encourages them to reflect on Real Wellbeing.

Agency:
Context

Director:
Mark Welker

Producer:
Raylene O'Hare

Animator:
Matt Slater

Sound Mix: Paul McCosh