Rebekah's Story

Three part series designed to humanise the brand and challenge those passive towards Australia Post to develop more empathy for the company’s employees.

Too often a character's perspective is the first thing droppd in branded content that relies on proof points and restrictive brand guidelines.

But when your goal is empathy, the most powerful tool we often have 'real people' stories is the unique perspective or POV inherent in every human being. And sometimes the greatest challenge for us is building a platform for both the brand and character to be their best.

Australia Post

Mark Welker

Raylene O’Hare

Cesar Salmeron

Editor: Mario Hannah
Colourist: Nick Hower