Kimberley Characters: 60s Spot
Australia's North West
As part of the 2013 Kimberley Characters series, Commoner produced a 60s Youtube spot featuring four characters chosen to represent the Kimberley region of Western Australia.
The spot was used to promote a competition where viewers had the chance to experience the Kimberley in person with one of the characters.
The series went on to reach 120,000 viewers, eclipse previous records, and earn Australia's North West a Silver at the WA Tourism Awards for excellence in destination marketing.
We got to fly in helicopters too.