Kangan Real Stories 60s Cinema Spot
Commoner came on board in the second phase of Kangan's major brand push, with our objective to capture the emotional journey of a student reviewing their options after high school.
For this series we set out to represent an authentic student voice. So we packed away our cameras and captured our stories on location, using just a microphone and digital recorder.
We felt the influence of the camera changed the nature of our conversations, and without it, we were better able to uncover the real story.
The visual treatment was designed to fit a tight production timeline and support, rather than lead, the students' testimonies.