Bupa Couples in Care

Bupa
Brand Film

Any decision that requires acting on behalf of a loved one can be an emotionally complex process. Aged care is no exception. It's true that we all die, but many of us will also grow old, often to the point where illness and disability make living at home a day-to-day challenge. This was the situation the Eddy family faced, with their parents Alan and Doris facing separation after 70 years of being together.

To tell their story, honestly and without pulling punches, we teamed up with content folks King Content and invited ourselves into the Eddy family circle over a number of weeks. The end film we hope is both sad and hopeful, and provides others facing similar decisions with a relatable experience.