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Still Six Lives

Educate on the risks of stillbirth

Working with Director Thomas Hyland, we produced this campaign launch film for Icon Agency and the Still Six Lives foundation.

Almost six in 10 Australians know someone who has experienced a stillbirth, and around 2200 babies are stillborn every year - or six every day. The Still Six Lives campaign was developed to help reduce the risk of stillbirth through education around three proven behaviour tactics: stop smoking and avoid cigarette smoke, sleep on your side after 28 weeks, and see your health care professional if your babies movements change.

Leading with a strong 30 second TV spot (top), the campaign also features supporting 15s executions for social media targeting each of the key messages from the broader Still Six Lives campaign.

Director/Editor: Thomas Hyland
Producer: Raylene O'Hare (Commoner)
DOP: Marcus Cropp
Grade: Nick Hower
Mix: Production Alley
1st AC: Rod Th'ng
Gaffer: Alex Wilson
Sound: Ben Banks
H&MU: Dyan Gregoriou
Production Manager: Genya Mik
Casting: Highway Casting

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