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Real Wellbeing

Explaining wellbeing through a human lens

In collaboration with content agency Context, this is a six-part animated series to explore and explain the five domains of Real Wellbeing.

It is easy to lose a viewer in the pursuit of ‘explaining’ what we mean. For this series we explored techniques to increase engagement and comprehension by pairing explanation with true to life human experience.

We asked Australian Unity members to tell us what Real Wellbeing meant to them and recount an experience that helped define it. Each story is supported by a scripted narration that guides viewers through the relevant research and encourages them to reflect on their own understanding of Real Wellbeing.

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