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Respect Elders: Call it Out

Lift the veil on elder abuse

in 2019 we teamed up again with The Shannon Company, dir. Thomas Hyland and photographer Lauren Bamford to produce this combined photography and motion campaign highlighting the often under reported problem of elder abuse in the community for the Victorian Government. 

Spearheaded by a strong online 45s spot, the campaign featured photography and motion captured with six talent over three locations. 

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For the lead motion shoot, photography was blended in with our motion team and later followed by a standalone photography shoot to extend the range of talent with diverse backgrounds, ethnicities and family circumstances.

A key element to this campaign was promoting a sense of authenticity in each location. This was achieved through careful and deliberate props design by stylist Sarah Hanisch to ground both aspects of production in a meaningful reality. Original photography was taken to realistically portray family memories and then artificially aged to blend into vintage photo albums.

Commoner managed motion and photography production, locations, wardrobe, props/styling and post production. 


Agency: The Shannon Company
Director, Thomas Hyland
Sr. Producer, Raylene O'Hare (Commoner)
Cinematographer,  Alex Serafini
Photography, Lauren Bamford
Stylist, Sarah Hanisch
Camera Assist, Murray Watt
Sound Recordist, Ben Banks
Gaffer, Richard Turton
Lighting Assist, George Husband
Wardrobe, Zoie Castellano
Hair and Makeup, Kathy Elwood
Editor, Ben Hall

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