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Commoner is a Melbourne video production company helping brands tell stories using the authentic voices of their consumers, employees and advocates.

Using real people helps spark an honest conversation with audiences increasingly skeptical of traditional scripted advertisements. Great stories create lasting engagement. We don’t really care about anything else.

Working with Magic Lantern RAW Part 2: Post Processing

Magic Lantern (ML) Raw is a demanding format that can reap considerable rewards. But it's that old story - with great power comes great responsibility - and Raw will happily punish as much as it will reward.

Working with Magic Lantern RAW Part 1: Shoot from the hip

There are heaps of guides out there on how to update your camera for use of Magic Lantern, so I won't go into that here. Instead, I wanted to provide an overview of what shooting in RAW with ML is like when factoring in the demands and pressures of a commercial job.

The better-late-than-never SXSW 2014 recap

Now that the sun has well and truly set over Austin’s 2014 SXSW event, I thought it would be timely to reflect on my own experience at this year’s festival.